Coco Chanel allegedly once said “A woman who doesn't wear
perfume has no future”.
I always thought that this was a bit of an odd quote. Is it sexist – a woman won’t find a man unless
she smells good? This quote was uttered sometime in the 1920s, so that’s not an
implausible assumption, however when you consider who the quote came from – an
unmarried owner of a business empire that bore her name – it’s unlikely. Is it
suggesting that not wearing perfume would signify social death? Possible, after
all Chanel was flogging the stuff.
However when I set myself the task of writing a post on
the “Power of Scent”, I accidentally stumbled across what I think is the meaning
of this enigmatic quip.
